See your exact listing fees, transaction fees, payment processing, Offsite Ads costs, and real net profit — before you price a single item.
Etsy charges sellers through a layered fee model applied at multiple points in the selling process. Unlike Amazon or Shopify, there is no monthly subscription required for a standard account. Revenue comes from per-listing and per-sale deductions.
In 2026, Etsy charges three standard fees per sale: a $0.20 listing fee each time an item sells, a 6.5% transaction fee on the total amount the buyer pays (including shipping and gift wrapping), and a payment processing fee of 3% + $0.25 for US sellers. A fourth fee — Offsite Ads — applies only when a sale is directly attributed to Etsy's external advertising on Google, Facebook, or Pinterest.
For most US sellers without Offsite Ads, the effective fee rate is approximately 9.5–10.5% of total sale value depending on item price. At a $30 item price with $5 shipping, total mandatory fees run approximately $3.78.
| Fee Type | Rate | Applied To | Notes |
|---|---|---|---|
| Listing Fee | $0.20 | Per listing published or renewed | 4-month active period; charged even if item doesn't sell |
| Transaction Fee | 6.5% | Item price + shipping charged to buyer | Etsy's largest per-sale fee |
| Payment Processing (US) | 3% + $0.25 | Total order amount | Required via Etsy Payments in most countries |
| Offsite Ads (under $10K/yr) | 15% | Order total — ad-attributed sales only | Optional for sellers under $10K annual; mandatory above |
| Offsite Ads (over $10K/yr) | 12% | Order total — ad-attributed sales only | Mandatory, cannot opt out; capped at $100/order |
| Etsy Plus Subscription | $10/mo | Optional | Includes $10 Ads credit; rarely cost-effective |
| Currency Conversion | 2.5% | International sales only | When buyer pays in a different currency than your bank |
| Monthly Fee | $0 | Standard account | No subscription required |
Etsy's Offsite Ads program is the most misunderstood cost in the platform's fee structure. Etsy automatically enrolls all sellers and advertises their listings on Google Shopping, Facebook, Instagram, Pinterest, and Bing.
The fee only applies when a sale is directly attributed to one of these external ads — meaning a buyer clicked an Etsy ad and purchased within 30 days. When that happens:
15% Offsite Ads fee on the attributed order total. You can opt out of the program in Shop Manager settings. Many low-volume sellers choose to opt out to avoid the surprise fee.
12% Offsite Ads fee — reduced rate, but you cannot opt out once you cross the $10,000 threshold. This is mandatory. The fee is capped at $100 per order regardless of order size.
A $50 order with a 15% Offsite Ads fee adds $7.50 to your fee total — on top of the $5.45 in standard fees. Total fees jump to $12.95, or 25.9% of the sale. Price accordingly.
This is the single biggest pricing mistake Etsy sellers make. Etsy's 6.5% transaction fee applies to the entire amount the buyer pays — including the shipping charge.
If you charge $8 for shipping but your actual shipping cost is $6, Etsy takes 6.5% of that $8, or $0.52, plus 3% + $0.25 on the $8. Your "profit" on shipping of $2 is actually closer to $0.70 after fees. Many sellers inadvertently lose money on shipping by undercharging or not accounting for the transaction and processing fees applied to shipping revenue.
Worked example: $30 item, $8 shipping charged. Total buyer payment: $38. Transaction fee: 6.5% × $38 = $2.47. Processing: 3% × $38 + $0.25 = $1.39. Listing: $0.20. Total fees: $4.06 — on a $38 order, or 10.7%. If your actual shipping cost is $6 and COGS is $10, net profit = $38 − $10 − $6 − $4.06 = $17.94, or 47.2% margin.
Using $5 shipping charged, actual $4 shipping cost, and COGS of 30% of item price. Standard US fees only.
| Item Price | Total Buyer Pays | Listing | Transaction (6.5%) | Processing (3%+$0.25) | Net Profit | Margin |
|---|---|---|---|---|---|---|
| $15 | $20 | $0.20 | $1.30 | $0.85 | $9.15 | 61% |
| $30 | $35 | $0.20 | $2.28 | $1.30 | $19.22 | 64% |
| $60 | $65 | $0.20 | $4.23 | $2.20 | $38.37 | 64% |
| Platform | Core Fee | Monthly | Listing | True Take (no ads) |
|---|---|---|---|---|
| 🛍 Etsy | 6.5% transaction | $0 | $0.20/item | ~9.5–10.5% |
| 🎵 TikTok Shop | 6% referral | $0 | $0 | ~8.5% |
| 📦 Amazon Individual | 8–15% referral | $0 | $0.99/item | 9–16% + $0.99 |
| 🛒 eBay | 13.25% final value | $0 | Free (250/mo) | ~13.25% |
| 🏪 Shopify Basic | 2.9% + $0.30 (Shopify Payments) | $29 | $0 | 3.2% + $29/mo |
Etsy's fee rate is competitive but applies to shipping — and the Offsite Ads fee (12–15%) makes it significantly more expensive for ad-driven sales. For handmade and vintage products, Etsy's targeted buyer base typically justifies the fee structure.
Every Etsy fee decoded with real examples: listing, transaction, payment processing, Offsite Ads, and Etsy Plus.
Read guide →How Etsy Offsite Ads work, who can opt out, when it's worth the 12–15% fee, and how to price for it.
Read guide →Full fee comparison across five platforms with net-profit models at three price points.
Read guide →