What are the five fees in every Etsy sale?

Every Etsy sale can trigger up to five fees: (1) $0.20 listing fee per item published or renewed, (2) 6.5% transaction fee on item price plus shipping, (3) payment processing fee varying by country (3% + $0.25 in the US), (4) Offsite Ads fee of 12% or 15% on ad-attributed orders only, and (5) regulatory operating fee for non-US sellers ranging from 0.29% to 2.27% depending on country.

How much does Etsy take on a $30 sale in 2026?

On a $30 sale (US seller, $25 item + $5 shipping, no Offsite Ads): listing fee $0.20 + transaction fee $1.95 (6.5% of $30) + payment processing $1.15 (3% + $0.25) = $3.30 total, an 11% effective rate. If the sale is attributed to Offsite Ads at 15%, add $4.50 more, bringing total fees to $7.80 and the effective rate to 26%.

Why do small Etsy orders have higher effective fee rates?

The $0.20 listing fee and the $0.25 flat payment processing component do not scale down with lower sale prices. On a $6 sticker the effective rate is about 17%, versus 11% on a $30 order. The flat components represent a larger proportion of revenue as order value decreases.

Is Etsy or Shopify cheaper for sellers in 2026?

Etsy is cheaper at low sales volumes because there is no mandatory monthly fee. Shopify becomes cheaper at roughly $500-700 per month in sales because its flat subscription plus 2.9% + $0.30 processing beats Etsy's stacked fees of 6.5% transaction + 3% + $0.25 processing + $0.20 listing. Once Etsy's mandatory Offsite Ads kick in at $10K+ annual revenue, Shopify is more cost-effective at virtually any volume.

What are Shopify's fees in 2026?

Shopify Basic costs $29/month. Payment processing with Shopify Payments is 2.9% + $0.30 per transaction. There are no listing fees and no transaction fees if you use Shopify Payments. The Shopify plan is $79/month (2.6% processing) and Advanced is $299/month (2.4% processing).

What is the breakeven point between Etsy and Shopify?

For a typical seller with $25-$30 average order value, the breakeven is roughly $500-700 per month in sales. Below that, Etsy's no-subscription model costs less overall. Above that, Shopify's lower per-transaction fees outweigh the monthly subscription cost. Use the Etsy fee calculator above to model your specific numbers.

What is a good profit margin for Etsy sellers?

Most experienced Etsy sellers target 30-50% net margin after all fees and material costs. Below 20% is considered a loss risk because there is no buffer for returns, discounts, Etsy Ads spend, or slow seasons. Price assuming Offsite Ads will apply eventually (12% fee) even if you are currently under the $10K threshold.

Should I include shipping in my Etsy price?

Etsy's algorithm favors free shipping listings. If you offer free shipping, build the label cost into your item price — and also build in the Etsy fees on that higher item price, since the 6.5% transaction fee and 3% processing fee both apply to the full order value. The etsyfeecalc pricing calculator handles this math automatically.

How do I price for Offsite Ads on Etsy?

If your shop earns $10,000+ in trailing 12-month revenue, the 12% Offsite Ads fee is mandatory on attributed sales. Price all products as if every sale will carry this fee. For sellers under $10K who have opted out, price with a buffer — the lock-in is permanent once you cross the threshold.

Guide · 6 min read

The complete Etsy fee breakdown for 2026.

Every individual fee Etsy charges per sale — listing, transaction, payment processing, Offsite Ads, and regulatory — explained line by line, then run through one real $30 example so you can see exactly where the money goes.

Last verified June 2026 against Etsy's Fees & Payments Policy · Rates unchanged since April 2022

The five fees in every Etsy fee breakdown

A single Etsy sale can trigger up to five separate charges. Three are universal, one is conditional, and one depends on your country. The full stack:

Fee	Rate (2026)	Applies to
Listing fee	$0.20 flat	Every listing published or renewed
Transaction fee	6.5%	Item + shipping + gift wrap
Payment processing	3% + $0.25 (US)	Total order, varies by country
Offsite Ads	12% or 15%	Only ad-attributed orders
Regulatory operating fee	0.29–2.27%	Non-US sellers only

1. Listing fee — $0.20

Charged when you publish a listing and again each time it auto-renews: after four months, or right after each sale of that listing. Sell five units of one design in a week and you pay $1.00, not $0.20. The only fee you pay whether or not the item sells.

2. Transaction fee — 6.5% of price plus shipping

Etsy's core commission, unchanged since it rose from 5% in April 2022. The catch: it applies to the full amount the buyer pays, including shipping and gift wrap. A $25 item with $5 shipping is charged 6.5% on $30, not $25. US sellers' sales tax is excluded.

3. Payment processing — country-specific

Etsy Payments is mandatory in most regions: 3% + $0.25 in the US and Canada, 4% + £0.20 UK, 4% + €0.30 Eurozone, 3% + AU$0.25 Australia. The flat component means small orders carry a higher effective rate.

4. Offsite Ads — 12% or 15%, only on attributed orders

When Etsy advertises your listing externally and a buyer clicks through and purchases within 30 days, you pay 15% if your trailing 12-month revenue is under $10,000 (you can opt out), or 12% at or above $10,000 (mandatory, permanently). Capped at $100 per order.

5. Regulatory operating fee — non-US sellers

A surcharge for local digital services taxes: Turkey 2.27%, Vietnam 1.24%, Canada 1.15%, Spain 0.72%, France 0.47%, UK and Italy 0.32%, India 0.29%. US sellers pay nothing here.

A worked example: the $30 sale, line by line

You're a US seller. Item listed at $25.00, you charge $5.00 shipping, buyer pays $30.00. The item cost you $8.00 in materials and labor. No Offsite Ads. The exact breakdown:

Line	Math	Amount
Buyer pays	$25.00 + $5.00	$30.00
Listing fee	flat	−$0.20
Transaction fee	6.5% × $30.00	−$1.95
Payment processing	3% × $30 + $0.25	−$1.15
Total Etsy fees	11.0% effective	−$3.30
Shipping label	covered by $5.00	−$5.00
Materials & labor		−$8.00
Your profit	54.8% of item price	$13.70

Etsy keeps $3.30 of $30.00 — an 11.0% effective rate before advertising. Now attribute the same sale to Offsite Ads at 15%: add 15% × $30 = $4.50. Total fees jump to $7.80, the effective rate hits 26%, and profit drops from $13.70 to $9.20. That single toggle is why sellers near $10,000 in annual revenue should price as if every sale carried the 12% fee.

Skip the manual math. Our free Etsy fee calculator runs this exact breakdown for any price, shipping, and country in real time, including Offsite Ads and regulatory fees. No signup.

Where breakdowns surprise sellers

Small orders bleed hardest. On a $6.00 sticker with free shipping, the stack is $0.20 + $0.39 + $0.43 = $1.02 — a 17% effective rate vs 11% on the $30 example. Flat fees don't scale down.

Shipping is not fee-free revenue. Every dollar of shipping you charge loses about 9.5¢ to the transaction and processing percentages (US). If your label costs what you charge, that fee comes out of item profit.

Renewals compound silently. 300 active listings cost $60 every four months — $180/year — sold or not. Audit quarterly.

Pricing a new product?

Run the math in reverse: enter material cost, labor, and target margin, and get the exact list price after every fee on this page.

Open the Etsy pricing calculator →